Be You 60 ml Toothpaste Box of 12

How gentle whitening works

Six zesty flavours. Six vibrant colours. Long-lasting freshness. Gentle, natural whitening. A new dimension in oral health.

• Brighten up your oral routine – perfect with manual and sonic toothbrushes
• Natural ingredients only – we hate SLS, Triclosan, bleaches and plastic microbeads
• Fresh, vibrant, gentle – a revolution for your oral health
• Vegan vibes – strictly no animal products

Stay fresh for hours
Plus power balls with extra menthol for long-lasting fresh breath. Be you. Feel fresh, feel confident… long after brushing your teeth. Power bubbles in the toothpaste give you a refreshing and long-lasting blast of menthol. 

Herbal healing
Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth... and help to stop inflammation.

White magic
Glucose oxidase sounds a bit scary. But it’s actually a natural enzyme that whitens your teeth gently – without bleaching agents – and takes care of your tooth enamel and gums at the same time. Magic.